Partners - Market Overview

Market Overview

Consumer Market

Discover Lehigh Valley® markets to consumers all over the U.S. and beyond spreading the message of why you should visit Lehigh Valley. The primary market is defined as the Mid-Atlantic region. Marketing efforts include regional lifestyle magazines, outdoor bulletins, the distribution of the Discover Lehigh Valley Official Visitors Guide, Discover Lehigh Valley TV, display banners, email marketing, and through our portfolio of websites, to name a few.

Group Tours, Meetings, & Sports are BIG Business.

We market to influential groups and organizations throughout the Mid-Atlantic region, including meeting planners who coordinate meetings, conferences and conventions for businesses and other markets, sports organizers who bring tournaments and other sporting events to the area and group tour operators bringing people to Lehigh Valley by the busload.

The meeting and convention market is an important niche for Lehigh Valley tourism. We work hard to bring meetings, conferences and conventions to the region. These events vary in length and often involve overnight stays, meals in local restaurants and visits to area attractions and retailers.

The sports market is a very lucrative one as well. One big event can generate thousands of overnight stays. Area restaurants, retailers and attractions receive a revenue boost. The bottom line is that sports are a big driver of area travel and tourism dollars.

Thousands of tour operators bring visitors to Lehigh Valley each year through retail tours, charter tours and other types of group travel. They often book overnight stays and visit a number of area attractions, retailers and restaurants.

These groups spend millions of dollars each year. That’s why Discover Lehigh Valley works so hard to make sure our destination is top of mind among these crucial decision-makers and they ultimately choose Lehigh Valley.

Available Services

Discover Lehigh Valley makes planning your meeting, group tour or sports event easy with highly trained sales professionals that can help locate meeting space, check hotel availability, connect you with suppliers to meet the demands of any event, and more.

Services include:

  • Area brochures provided to help familiarize you with all the region has to offer
  • On-site logistics including traffic control, parade permits, temporary licenses, the use of public property or facilities, etc.
  • Reference to partner vendors who provide essential services and products for your event
  • Assistance developing a strong presentation to persuade decision makers to choose Lehigh Valley for your event
  • Help and distribution of RFPs to area hotels, meeting facilities and appropriate venues
  • Escorted familiarization (FAM) tours of appropriate meeting venues, hotels and exhibit facilities
  • Sharing of press lists and public relations assistance are available for events with wide public appeal
  • Arrangements made with area restaurants to offer special discounts or promotions for use by delegates
  • Ancillary activities and receptions coordinated through Discover Lehigh Valley to make your event complete